Abstract:
Oakbrook Church has been on the mission of "helping people find Jesus and live like Him" for the past 27 years. The church was founded in 1985 and modeled after Chicago-area megachurch, Willow Creek Community Church. This model focuses on the creative use of the alts, contemporary rhetoric and multimedia to communicate the church's message. However, Oakbrook is located within Kokomo, Indiana: a mid sized community with vast differences from Chicago. Therefore, Oakbrook Church needs a way to differentiate itself from Willow Creek and to identify within its localized context. This honors thesis centered on the creation of an updated brand identity for the church with an accompanying guide to organization-wide communications standards. The guide will serve to direct future communications efforts by church staff and to promote consistency of messaging across brand platforms. The intent of this project is to differentiate Oakbrook Church as a unique organization positioned to serve the Kokomo, IN area and to provide standards for communicating the church's brand and identity.
