Abstract:
Elemental is a sexual assault protection program which was developed through a Virginia B. Ball Center for Creative Inquiry project in Spring 2011. It is a multimedia self-¬defense training program based on social science, student-specific research and modern martial arts. It is currently taught each semester at Ball State University by Dr. Chad Menning, Dr. Mellisa Holtzman and a group of student volunteers.
Elemental will soon begin certifying instructors at other universities to be able to reach even more student participants. This strategic communications plan first outlines ways for Elemental to promote its program to more students at Ball State University, which serves as a prototype for other schools' implementation. The second part of this plan illustrates a tiered approach to reach university faculty members at a regional and then a national level.
