Abstract:
All major tourist destinations today were once an unknown small town. However, once the treasure of the town was found, people began flocking there. In order for a location to be successful as a tourist destination, local leaders must set goals, plan, and market the area. The tourism development plan for Mooresville, Indiana follows the steps of turning a small, unknown town into a place tourists want to visit. By naming the positives of the town, what there is to do in Mooresville, and who the target market is, I can then go on to set reachable goals for the location. In this document, I create goals for Mooresville, and outline a plan of how to reach those goals in order to make Mooresville into a product that can be sold and draw more tourists to the area.
