Identification and comparison of differences in the behaviors, attitudes, awareness and motivating factors that influence people to shop at farmer's markets and purchase USDA certified organic food in two geographic regions : Corvallis, Oregan and Muncie, Indiana

Cardinal Scholar

Show simple item record

dc.contributor.advisor Pucciarelli, Deanna L.
dc.contributor.author Faith, Stacey Leigh
dc.date.accessioned 2013-12-18T20:44:33Z
dc.date.created 2013-12-14
dc.date.issued 2013-12-14
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/197803
dc.description.abstract Farmers’ markets have become increasingly popular locations for purchasing organically grown foods. The purpose of this mixed-methods study was to identify if there were differences that existed in the behaviors, attitudes, awareness, and motivating factors that influenced people to shop at farmers’ markets and purchase USDA certified organic food in two geographic regions: Corvallis, Oregon and Muncie, Indiana. A survey was administered to consumers who shopped at the Minnetrista Farmers’ Market (MFM) and the Corvallis-Albany Farmers’ Market (CAFM) in the summer of 2012 to measure the shoppers’ purchasing perceptions. A comparison of responses between regions was analyzed. Results of the study may provide insight about consumer’s purchasing attitudes and behaviors regarding USDA certified organic products. Specific areas of interest in this study include consumer values towards supporting local farmers and consuming USDA certified organic food. Understanding of national, state and local policies between residents of Corvallis, Oregon and Muncie, Indiana will be explored.
dc.description.sponsorship Department of Family and Consumer Sciences
dc.subject.lcsh Farmers' markets -- Oregon -- Corvallis.
dc.subject.lcsh Farmers' markets -- Indiana -- Muncie.
dc.subject.lcsh Natural foods -- Certification -- Oregon -- Corvallis.
dc.subject.lcsh Natural foods -- Certification -- Indiana -- Muncie.
dc.subject.lcsh Consumer behavior -- Oregon -- Corvallis.
dc.subject.lcsh Consumer behavior -- Indiana -- Muncie.
dc.title Identification and comparison of differences in the behaviors, attitudes, awareness and motivating factors that influence people to shop at farmer's markets and purchase USDA certified organic food in two geographic regions : Corvallis, Oregan and Muncie, Indiana en_US
dc.description.degree Thesis (M.S.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1739773


Files in this item

This item appears in the following Collection(s)

  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account