Abstract:
Social Media is widely used making it an effective way for companies to reach their target. Kohl's targets women 18-29 year old. This target has a high percentage of mobile social media users. They most frequently visit Twitter, Pinterest, Instagram, Facebook and LinkedIn. A break down of these media provides a variety of tips for reaching the target effectively. Pinterest and Instagram should be used for strong visuals and Twitter can be used to start a conversation with the target. Facebook has autoplay video advertising. LinkedIn is for professionals and can be narrowly targeted. The cost structure of each medium and how a company can measure the ads success also influences how a company advertises on social media.
