Joliet Slammers professional baseball team : a proposal to increase brand awareness and information dissemination in local and surrounding communities

Abstract

As a member of the Sport Administration Program at Ball State University, I was required to complete an internship with an organization related to the sport administration field in order to gain as much hands-on experience as possible prior to seeking full-time employment. The main objectives of this internship experience were to 1) gain practical experience in a specific area in the sport industry under professional supervision and guidance and 2) to apply theories and principles from my formal education to specific situations within the sports industry. I choose to intern with the Joliet Slammers Professional Baseball Team and over the course of my internship, I critically analyzed and evaluated the organization's policies, procedures, and overall business strategy. Based on my personal experience and research, I conducted a SWOT analysis; which examined the organization's strengths, weaknesses, opportunities, and threats; identified seven recommendations for the organization based on this analysis; and then devised a comprehensive business proposal to implement one of the specific recommendations. My business proposal focuses on ways that the Joliet Slammers can increase brand awareness and information dissemination in local and surrounding communities.