Bright Hope Dog Training and Day Care : public relations campaign

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dc.contributor.advisor Davis, Deborah A. Wood, LeeAnn 2015-06-01T14:18:56Z 2015-06-01T14:18:56Z 2014-05
dc.identifier.other A-360
dc.description.abstract Awareness and positive opinions play a vital role in the success of a small business. A public relations is an effective tool to promote awareness throughout the community and generate interest and business for the company. This communications plan includes strategies and tactics for the Bright Hope Dog Training and Day Care in Franklin, Indiana. The plan uses a combination of special events, digital communications, partnerships and traditional media to achieve the overall goal of increasing awareness of Bright Hope as a training facility and its mission to use positive reinforcement to correct the behavioral issues in dogs that often lead to them being put up for adoption. en_US
dc.description.sponsorship Honors College en_US
dc.subject.lcsh Public relations.
dc.title Bright Hope Dog Training and Day Care : public relations campaign en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?) en_US

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  • Undergraduate Honors Theses [6067]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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