The Gateway Mile Video Campaign : communicating with clients, civic leaders, and ourselves

Cardinal Scholar

Show simple item record

dc.contributor.advisor Carlson, Nancy B. (Nancy Briggs) Rieth, Nick 2015-06-11T14:10:12Z 2015-06-11T14:10:12Z 2015-05
dc.identifier.other A-361
dc.description.abstract Our project sought to investigate the process of undertaking and producing a video campaign for the Elkhart County Convention and Visitor's Bureau, but at its core, was about one key element: communication. Throughout this journal of our experiences, we discuss the effort of bringing a marketing campaign to life through video, and the facets of communication that are a part of this process. We begin by recounting how we started working with our client, and how further correspondence developed our relationship from producing a single project into a full video campaign. We retell conversations that grew ideas and themes into a full marketing message. We discuss interacting with clients in a professional context, and we reveal our methods of interacting with civic leaders and business owners to tell their stories. Our production process is laid bare and explained in its issues and efficiencies, and we detail the editing process that refined raw stories and thoughts into messages of hope, success, and pride. We reflect on when communication became fuzzy, leading to extra work, stress, and uncertainty, and how this pushed us to rethink, rebuild, and refine our messaging. Finally, we conclude with how our communication has continued with our client and how grown to become better businessmen and storytellers through our experiences. en_US
dc.description.sponsorship Honors College en_US
dc.subject.lcsh Telecommunication.
dc.title The Gateway Mile Video Campaign : communicating with clients, civic leaders, and ourselves en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?) en_US

Files in this item

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account