East Central Indiana Therapeutic Riding, Inc. strategic plan

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dc.contributor.advisor Davis, Deborah A.
dc.contributor.author Schubert, Michelle
dc.date.accessioned 2015-06-16T15:04:00Z
dc.date.available 2015-06-16T15:04:00Z
dc.date.issued 2015-05
dc.identifier.other A-363
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/199755
dc.description.abstract Special needs children struggle to develop both physically and mentally, as normal tasks are significantly more challenging, if not impossible to complete independently. Therapeutic riding is an outlet that offers students the chance to move faster, complete challenges and engage in physically and mentally stimulating activities. East Central Indiana Therapeutic Riding, Inc. (ECITRI) provides an outlet for special needs children. However they struggle to maintain operations due to a lack of public awareness. I developed a thesis to help ECITRI rebuild their brand and increase awareness. This thesis containes a strategic plan filled with ideas and opportunities to engage various publics including families with special needs children, volunteers and schools. In addition, the media contact list and elementary school contact list can help ECITRI build relationships and network with media outlets and the education community in Muncie. This project concludes with a press release for the organization regarding their annual Sk fundraiser, a Heels for Hooves Sk. These three pieces will help ECITRI build stronger relationships with the community and increase their public awareness. en_US
dc.description.sponsorship Honors College en_US
dc.subject.lcsh Journalism.
dc.title East Central Indiana Therapeutic Riding, Inc. strategic plan en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1776055


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  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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