Abstract:
Indiana Public Radio has been working with an outdated, ineffective website for too many years, and this semester I had the chance to work on a small team to re-design it. In the span of under four months, we have evaluated the content, arrangement, and visual appeal of the site and we have re-designed it entirely from scratch. Throughout the process, we have been in regular contact with the head of marketing at the station, as well as other key staff people, in order to determine focus, receive critiques, and keep the client involved in important decisions. Although the site will not be live until later this year, it is predicted to be much more effective in reaching the station's needs.