Applying public engagement model to the enhancement of public-organization relationship

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dc.contributor.advisor Hanley, Michael L. Kieu, Anh N. 2015-07-23T19:11:18Z 2015-07-23T19:11:18Z 2015-06-17
dc.description.abstract Utilizing public relations among non-profit organization for communications campaign has increasingly become a desirable method to raise awareness and generate actions among the publics. This study will be testing the existing public engagement scale on the audience of a local symphony orchestra to understand the effect of public engagement on public-organization relationship. The study conceptualizes public engagement in the context of public relations and measures public engagement using three indicators: positive affectivity, affective commitment, and empowerment. In addition, this study examines how public engagement mediates the effects of trust and satisfaction on positive behavioral outcomes to support organizations. A proposed public relations plan for the organization is provided base on the result of this study. en_US
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Symphony orchestras -- Public relations -- Indiana -- Muncie.
dc.subject.lcsh Nonprofit organizations -- Public relations.
dc.subject.other Muncie Symphony Orchestra -- Public relations.
dc.title Applying public engagement model to the enhancement of public-organization relationship en_US
dc.type Creative project (M.A.), 3 hours. Thesis (M.A.) en_US

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  • Creative Projects [3230]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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