Abstract:
Creating a logo and a clear style for a company's brand is paramount to its success, especially if it is newly established. The BBQ Buddha is a fledgling food blog, soon to be a restaurant. In the beginning, the goal was to create a distinctive logo, or mark, while maintaining a high level of client interaction. After the mark was complete, my clients felt comfortable allowing me to use it to create a standard visual style. Final elements include the logo, letterhead, business card, envelope, folder, menu, to-go box, website, billboard, tee shirt, vehicle wrap, and a graphic standards guide. Designing a mark and applying it to a variety of print and digital collateral strengthened The BBQ Buddha's brand identity, and working with a real client helped me to hone the skills I have been learning in the classroom.
