Getting into Indy : a decision summary for Indiana Trust

Abstract

Indiana Trust, a family wealth management firm located in Muncie, has decided that the best way for their business to grow is to open a new office in the Indianapolis/Hamilton County area. But how does a small business go about expanding into a new area? Through Representative Cory Spaulding, I was given the opportunity to answer this question, researching a variety of decision points necessary to Indiana Trust's office opening, including location, size, staffing, marketing, and growth. Throughout this plan, I take a look at each one of those in great depth and provide a final recommended course of action for the firm to undertake, leading to the strongest long-term income growth for the office.