Abstract:
The fall semester of my senior year, I interned for Live Nation’s Sponsorship department and was shown a whole new world of public relations that I had not known existed. This department of public relations has over time become my passion, and I decided to take one of the venues that I worked for during my semester with the sponsorship department and find two new sponsors that I felt would be a good fit for the venue. I chose Resqwater, which is an anti-hangover drink and the Quality Inn in Noblesville that is located a mere eight minutes away from the venue. It is to be noted that these companies will not be actual sponsors of Klipsch Music Center, but are just ones that I thought were good candidates to potentially be sponsors in the future. I hope this showcases all that I have learned over the course of my time at Ball State University and all the elements that go into creating successful sponsorship plans between two separate businesses.
