STAR Insurance Agency strategic marketing communications plan

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dc.contributor.advisor Inks, Scott A. Fulk, Layne 2016-08-12T19:14:46Z 2016-08-12T19:14:46Z 2016-05
dc.identifier.other A-374
dc.description.abstract I began working at STAR Insurance Agency, a branch of STAR Financial Group, in May 2015. As a marketing major, I was able to thoroughly analyze how I felt the firm was doing in its marketing activities. Times are changing, and new trends and technologies are influencing nearly every industry, insurance is no exception. As the millennial generation continues to grow and develop, their need for insurance will expand. It is essential that STAR Insurance Agency make the changes necessary to compete in this evolving industry, or risk being left behind. I analyzed STAR's marketing strategy and put together a strategic marketing communications plan with recommendations for the agency. en_US
dc.description.sponsorship Honors College
dc.subject.lcsh Marketing.
dc.title STAR Insurance Agency strategic marketing communications plan en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?) en_US

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  • Undergraduate Honors Theses [5947]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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