Promoting local TV in a post-network world : examining differences in social media practices

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dc.contributor.advisor Brookey, Robert Alan, 1959- Brouder, Michael M. 2016-12-20T14:23:00Z 2016-12-20T14:23:00Z 2016-12-17
dc.description.abstract The overwhelming majority of U.S. broadcast television stations and their respective networks use social media extensively to promote the programming and personalities seen on their channels. Social media’s reach and accessibility make it a valuable tool to drive audience tune-in, brand awareness, and ultimately increased revenue for the station. Facebook and Twitter, used by millions of U.S. consumers every day, are the primary social media platforms used by local television stations to reach potential viewers. The aim of this study is to observe the social media habits from a sample of thirty local television stations across the United States. Using a structured digital media critical analysis, comparisons from these digital texts will be drawn followed by a discussion of the differentiating factors among them. The proposed research will advance the scholarly discussion on the theories and practices behind the use of social media by television stations at a time when digital media consumption continues to advance at a rapid pace. en_US
dc.description.sponsorship Department of Telecommunications
dc.description.tableofcontents TV goes social -- Large market observations -- Medium market observations -- Small market observations.
dc.subject.lcsh Television stations -- Public relations -- United States.
dc.subject.lcsh Television broadcasting -- United States -- Marketing.
dc.subject.lcsh Social media.
dc.title Promoting local TV in a post-network world : examining differences in social media practices en_US
dc.title.alternative Promoting local television in a post-network world
dc.title.alternative Title on signature form: Promoting local TV in a post-network world : examining differenes in social media practices Thesis (M.A.) en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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