Abstract:
Social media has become a fundamental part in today’s society, often
controlling our daily life. Social media is one of the major ways individuals stay in
touch with their friends and family and new communities are discovered. Fashion
design students can use social media, specifically Instagram, to find new designs and
to learn from popular designers.
The major purpose of this research study was to identify and compare the
influence Instagram has on the creativity and design process of university fashion
design students in Saudi Arabia as well as in the United States. This research
examined the impact of the social media/Instagram with respect to the use in Saudi
Arabia as well as in the United States. The effect of social media examined from the
differences of adoption between the countries and how fashion design students from
each country use Instagram in their design process.
Results from a survey indicated that Saudi Arabia fashion design students
were more active on social media than fashion design students in the United States.
The motivation for using Instagram was to increase knowledge about the design
process and to communicate with designers. Therefore, allows a significant
opportunity for fashion design students innovation. Fashion design students perceived
their creativity and design process was influenced by their use of Instagram. There
was a significant difference of the influence of Instagram on the perceived creative
ideas and design process between fashion design students in Saudi Arabia and in the
United States.
