An investigation of fashion brands' social media marketing : how young women's photographic image preferences affect eWOM behaviors and purchase intention based on VALS

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An investigation of fashion brands' social media marketing : how young women's photographic image preferences affect eWOM behaviors and purchase intention based on VALS

Parrett, Jericho Starr
Advisor: Harden, Amy J.
Date: 2018-01-21
Degree: Thesis (M.S.)
Department: Department of Marketing

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Access to thesis permanently restricted to Ball State community only.

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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