An investigation of fashion brands' social media marketing : how young women's photographic image preferences affect eWOM behaviors and purchase intention based on VALS
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An investigation of fashion brands' social media marketing : how young women's photographic image preferences affect eWOM behaviors and purchase intention based on VALS
Parrett, Jericho Starr
Advisor:Harden, Amy J.
Date:2018-01-21
Degree:Thesis (M.S.)
Department:Department of Marketing
Abstract:
Access to abstract permanently restricted to Ball State community only
Description:
Access to thesis permanently restricted to Ball State community only.
Master's Theses [5510] Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.