Abstract:
The purpose of this project is to increase voter participation in Indiana. This will be
accomplished by launching a transmedia awareness campaign that aims to connect and inform
young adults about the voting process. At its core, this project specifically targets college-age
adults between the ages of 18 and 24, because voter turnout in Indiana has gradually
decreased over the last four general elections, with the most glaring disparities among younger
voters. The goal is to rethinks participatory processes by embedding voting processes,
resources, and information in interactive ways that engage young audiences in familiar ways.