Encouraging women to join STEM : a transmedia recruitment campaign

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dc.contributor.advisor George-Palilonis, Jennifer
dc.contributor.author Leonard, Kylie Ann Kristine
dc.date.accessioned 2018-07-20T17:37:35Z
dc.date.available 2018-07-20T17:37:35Z
dc.date.issued 2018-07-21
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/201308
dc.description.abstract In 2016, Accenture found women currently held 24% of the positions in science, technology, engineering, and mathematics (STEM), yet as many as 2.4 million STEM jobs will be unfilled in the United States by 2018. To decrease the number of unfilled positions, it is crucial to recruit more women into STEM fields. This project goal was to create a transmedia recruitment plan to increase the number of female applications to Center for Information and Communication (CICS) graduate program. By using a content analysis of both the Women Working in Technology (WWiT) group and CICS social media; a survey from students of CICS; and a focus group of undergraduate students interested in STEM graduate degrees, to understand about attitudes surround support in STEM and potential recruitment methods. This project has three specific aims: 1) to discover possible methods of recruitment that relate STEM programs to common values women often express, including philanthropic and/or altruistic pursuits; 2) engage young women in transmedia experiences that encourage them to consider possible STEM career paths; 3) create a recruitment tool for WWiT that incorporates results from research on these topics, as well as transmedia content that makes more women interested in applying to masters of CICS. en_US
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Women college students.
dc.subject.lcsh Science -- Vocational guidance -- Interactive multimedia.
dc.subject.lcsh Technology -- Vocational guidance -- Interactive multimedia.
dc.subject.lcsh Engineering -- Vocational guidance -- Interactive multimedia.
dc.subject.lcsh Mathematics -- Vocational guidance -- Interactive multimedia.
dc.subject.lcsh Digital storytelling.
dc.title Encouraging women to join STEM : a transmedia recruitment campaign en_US
dc.type Creative project (M.A.), 6 hours.
dc.description.degree Thesis (M.A.) en_US


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  • Creative Projects [3206]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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