Abstract:
This creative project is designed to explore how multi-platform storytelling can help the
David Owsley Museum of Art (DOMA) increase audience engagement, as well as generate
awareness and attract potential visitors. This creative project has three goals: 1) identify and
understand the demographics of the DOMA audience through ethnographic research; 2) evaluate
DOMA’s existing programs, events, and offerings through surveys of attendees; 3) develop a
transmedia marketing campaign that includes digital and physical platforms to increase audience
engagement. Ideally, after the completion of the creative project, there will be an increase in
DOMA visitors, as well as greater diversity among audience members who participate in
DOMA’s events.