Abstract:
Fundraising is a vital part of any nonprofit organization 's activities, especially since in most
cases, it is the only way to keep the organization running. In many cases, fundraising occurs
through various donations and a few grants. However, it can be difficult to ensure funding for
years to come without an annual plan. This is where the annual fundraising campaign plan can
become a part of a nonprofit organization 's long-term sustainability plan. This typically requires
extensive research on the organization, its audience, and its resources. The Animal Rescue Fund,
also known as ARF, in Muncie, Indiana, is a nonprofit organization that seeks to provide shelter,
medical care, and love to abused, abandoned, neglected, and unwanted animals until permanent
homes may be found. Muncie ARF's executive director, Jody Leddy, sought to establish an
annual fundraising campaign plan, and she placed this important task in my hands. With her
support and feedback, I was able to conduct research, formulate a plan, and provide pieces and
suggestions for ARF to use for years to come.
