Who am I? : correlation between factors that relate to development of individual personal values

Abstract

All individuals, whether consciously or not, are constantly developing a personal brand that is unique to them. This personal brand is what differentiates individuals from each other and in order to properly develop a personal brand, individuals must first have a deep understanding of their own personal values. The research in this project will explore the possible relation of three factors thought to relate to an individual’s understanding of his or her personal values. The factors that are analyzed in this project include opportunities available, learned experiences from professional/personal involvement and future aspirations.