Abstract:
All individuals, whether consciously or not, are constantly developing a personal brand
that is unique to them. This personal brand is what differentiates individuals from each other
and in order to properly develop a personal brand, individuals must first have a deep
understanding of their own personal values. The research in this project will explore the
possible relation of three factors thought to relate to an individual’s understanding of his or her
personal values. The factors that are analyzed in this project include opportunities available,
learned experiences from professional/personal involvement and future aspirations.