Abstract:
From toothpaste to cosmetics to baked goods to washing detergent, palm oil is present
in over half of the household products that are being used in developed countries (World
Wildlife Fund). It has become incredibly popular amongst manufacturers because palm oil
can produce twice the amount of oil that sunflower and soybean crops can (World
Wildlife Fund). In an incredibly short amount of time, palm oil has become the world’s
most popular vegetable oil (World Agroforestry Center). So much so that the average
person consumes over 22 pounds of palm oil annually (World Wildlife Fund). Because of
palm oil’s popularity and over-use, its development has become unsustainable. As an
ingredient, it is barely regulated in the western market. Due to this lack of regulation, the
negative effects on the environment have been substantial and continue to get worse
(A.T. Kearney). My solution to this problem in Our Palm. Our Palm is an organization
focused on encouraging the common consumer to educate themselves on the amount of
unsustainable palm oil the products they purchase regularly. I have created a visual
language around Our Palm as an organization, as well as a campaign based around them
as an organization.
