Abstract:
The increasing use of “big data” -- large, multi-dimensional and quickly changing
datasets -- prompted this research, depth interviews that explore how
big data affect organizations or even society at large. Examples include one
firm now selling data on oil well flow to the well owners, but considering giving
it away instead and selling analytics that flag danger signs using 18 years of
archival data. The authors conclude that even small firms will find
opportunities in big data, likely using consultants rather than employing
specialists, and that business as usual will – and should – shift to more creative
data usage.