How Big Data Can Transform Outcomes and Opportunities

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Show simple item record Gelb, Betsy D. Rangarajan, Deva Hallikainen, Heli Laukkanen, Tommi 2019-10-15T13:57:59Z 2019-10-15T13:57:59Z 2019
dc.identifier.citation Gelb, Betsy and Rangarajan, Deva and Hallikainen, Heli and Laukkanen, Tommi, How Big Data Can Transform Outcomes and Opportunities (April 15, 2019). Rutgers Business Review, Vol. 4, No. 1, 2019. Available at SSRN: en_US
dc.description.abstract The increasing use of “big data” -- large, multi-dimensional and quickly changing datasets -- prompted this research, depth interviews that explore how big data affect organizations or even society at large. Examples include one firm now selling data on oil well flow to the well owners, but considering giving it away instead and selling analytics that flag danger signs using 18 years of archival data. The authors conclude that even small firms will find opportunities in big data, likely using consultants rather than employing specialists, and that business as usual will – and should – shift to more creative data usage. en_US
dc.relation.isversionof en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri *
dc.title How Big Data Can Transform Outcomes and Opportunities en_US
dc.type Article en_US

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