How Big Data Can Transform Outcomes and Opportunities

Cardinal Scholar

Show simple item record

dc.contributor.author Gelb, Betsy D.
dc.contributor.author Rangarajan, Deva
dc.contributor.author Hallikainen, Heli
dc.contributor.author Laukkanen, Tommi
dc.date.accessioned 2019-10-15T13:57:59Z
dc.date.available 2019-10-15T13:57:59Z
dc.date.issued 2019
dc.identifier.citation Gelb, Betsy and Rangarajan, Deva and Hallikainen, Heli and Laukkanen, Tommi, How Big Data Can Transform Outcomes and Opportunities (April 15, 2019). Rutgers Business Review, Vol. 4, No. 1, 2019. Available at SSRN: https://ssrn.com/abstract=3378655 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/201993
dc.description.abstract The increasing use of “big data” -- large, multi-dimensional and quickly changing datasets -- prompted this research, depth interviews that explore how big data affect organizations or even society at large. Examples include one firm now selling data on oil well flow to the well owners, but considering giving it away instead and selling analytics that flag danger signs using 18 years of archival data. The authors conclude that even small firms will find opportunities in big data, likely using consultants rather than employing specialists, and that business as usual will – and should – shift to more creative data usage. en_US
dc.relation.isversionof https://rbr.business.rutgers.edu/article/how-big-data-can-transform-outcomes-and-opportunities# en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.title How Big Data Can Transform Outcomes and Opportunities en_US
dc.type Article en_US


Files in this item

The following license files are associated with this item:

This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

Search Cardinal Scholar


Browse

My Account