Alphorn video beverage advertisements

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dc.contributor.advisor Berger, Gene P.
dc.contributor.advisor Willey, Robert Murdick, Nick 2020-07-29T19:21:32Z 2020-07-29T19:21:32Z 2020-05-02
dc.description.abstract This dissertation is a creative project that produced animated music video advertisements for my beverage company’s product line. The project combines my interests in alphorn performance with entrepreneurial studies. I created and designed a beverage brand, developed award winning recipes, screen printed glass bottles, registered a trademark and promoted my brand throughout the business creation process. I utilized a Hasselblad medium format digital camera to photograph the images, digitally drew, inked, painted, airbrushed and animated the conceptual alphorn video advertisement campaigns. I performed and recorded solo alphorn tracks outdoors in a bird filled hardwood forest on the outskirts of Detroit, Michigan. Through this creative project I shared my story, strategically created alphorn video advertisements and recorded a part of my creative process in writing, sound and video recordings. I created and shared improvised alphorn sound signatures and brand experiences with clients and partners. en_US
dc.description.sponsorship School of Music
dc.subject.lcsh Advertising -- Beverages.
dc.subject.lcsh Music in advertising.
dc.subject.lcsh Internet advertising.
dc.subject.other Presto Kombucha (Firm)
dc.title Alphorn video beverage advertisements en_US Thesis (D.A.) en_US

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  • Doctoral Dissertations [3210]
    Doctoral dissertations submitted to the Graduate School by Ball State University doctoral candidates in partial fulfillment of degree requirements.

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