Increasing minority bone marrow donors : a transmedia storyworld to increase donor populations and spread awareness

Cardinal Scholar

Show simple item record

dc.contributor.advisor George-Palilonis, Jennifer
dc.contributor.author Hayre-Edwards, Rachel R.
dc.date.accessioned 2020-08-24T19:12:25Z
dc.date.available 2020-08-24T19:12:25Z
dc.date.issued 2020-05-02
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/202222
dc.description.abstract Finding an unrelated bone marrow donor is hard enough, but for minorities the chances are even more slim. Due to a lack of education and negative misconceptions about donating bone marrow, African Americans aren’t necessarily eager to join the donor registry. This creative project sought to 1) build a transmedia storytelling campaign intended to change the perceptions that minorities have about donating bone marrow, and 2) encourage minorities to become donors after those negative perceptions have been changed. This project used transmedia storytelling and design thinking methods to first explore African American students’ knowledge of bone marrow donation and willingness to donate. Next, design thinking strategies helped illuminate key concepts and generate ideas for changing people’s perceptions of how they think about bone marrow donation. The transmedia storyworld consists of a website, YouTube channel, interactive posters, and a social media campaign that together serve to educate and change people’s perceptions of bone marrow donation in an effort to encourage them to become donors. en_US
dc.description.sponsorship Department of Journalism
dc.subject.lcsh African Americans -- Attitudes.
dc.subject.lcsh Digital storytelling.
dc.subject.other National Bone Marrow Donor Registry (U.S.)
dc.title Increasing minority bone marrow donors : a transmedia storyworld to increase donor populations and spread awareness en_US
dc.type Creative project (M.A.), 6 hours.
dc.description.degree Thesis (M.A.) en_US


Files in this item

This item appears in the following Collection(s)

  • Creative Projects [3180]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account