Just you weight : a transmedia experience

Abstract

This project used design thinking strategies and empathy research to interview overweight women, ages 18-30, about their representation in current media, their experience with weight bias, and their ___. These stories were analyzed through the lens of transmedia storytelling, a type of journalism that unfolds across multiple platforms and allows users to have various entry points to the story. A transmedia story was designed to share the perspectives of these overweight women. The transmedia story consists of a podcast, a website, a blog, and a social media campaign.