Abstract:
This project used design thinking strategies and empathy research to interview
overweight women, ages 18-30, about their representation in current media, their
experience with weight bias, and their ___. These stories were analyzed through the
lens of transmedia storytelling, a type of journalism that unfolds across multiple
platforms and allows users to have various entry points to the story. A transmedia
story was designed to share the perspectives of these overweight women. The
transmedia story consists of a podcast, a website, a blog, and a social media
campaign.