Abstract:
This creative project demonstrates how the use of digital transmedia storytelling can be
applied to communicate the story of and promote the services of a small sized traditional art
museum in Richmond, Indiana— and potentially other similar museums. The creative project
featured three digital media products in order to achieve this. A 15 minute documentary, an
interactive website, and a small scale social media campaign. With these products, it was clear
that a digital transmedia storytelling approach can be used to promote and educate on the
services of a small sized museum. More research on engagment of the project and a larger social
media campaign would provide greater insight on the effectiveness of a digital transmedia
storytelling campaign for a small scale museum or any other similar type of facility.
