Application of digital transmedia storytelling for the small town art museum : Richmond Art Museum.

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dc.contributor.advisor Flook, Chris
dc.contributor.author Mentado, Sephora
dc.date.accessioned 2020-08-27T15:38:05Z
dc.date.available 2020-08-27T15:38:05Z
dc.date.issued 2020-05-02
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/202281
dc.description.abstract This creative project demonstrates how the use of digital transmedia storytelling can be applied to communicate the story of and promote the services of a small sized traditional art museum in Richmond, Indiana— and potentially other similar museums. The creative project featured three digital media products in order to achieve this. A 15 minute documentary, an interactive website, and a small scale social media campaign. With these products, it was clear that a digital transmedia storytelling approach can be used to promote and educate on the services of a small sized museum. More research on engagment of the project and a larger social media campaign would provide greater insight on the effectiveness of a digital transmedia storytelling campaign for a small scale museum or any other similar type of facility. en_US
dc.description.sponsorship Department of Telecommunications
dc.subject.lcsh Digital storytelling.
dc.subject.other Richmond Art Museum (Richmond, Ind.) -- Public relations.
dc.title Application of digital transmedia storytelling for the small town art museum : Richmond Art Museum. en_US
dc.type Creative project (M.A.), 6 hours.
dc.description.degree Thesis (M.A.) en_US


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  • Creative Projects [3230]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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