Abstract:
Social corporate responsibility is the new way of marketing. We see influencers doing the ice
bucket challenge and donating to The ALS Association, local businesses supporting a nearby
food pantry, and national companies sponsoring galas and golf outings for Children’s Miracle
Network Hospitals and women’s heart health. University organizations and advertising agencies
around the globe host a CreateAthon event to help area nonprofits with marketing and
communication efforts.
But what happens when all of these events get cancelled at the last minute?
In the coming pages, I will dive into how the McKinley Avenue Agency started to incorporate
corporate social responsibility through hosting a CreateAthon event, and how our plans to give
back changed when COVID19 took the nation by storm.
