The Ball State Center for professional selling: a marketing strategy

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dc.contributor.advisor Harvey, Eric Stewart Jones, Levi 2020-11-16T19:27:26Z 2020-11-16T19:27:26Z 2020-05
dc.description.abstract This paper is the creation of a marketing strategy plan for the Center for Professional Selling at Ball State and it allows for a look inside a very unique business model that requires a level of creative problem solving outside of the realm of many traditional marketing tactics. I look at the current state of Ball States Sales Program and from that assess a marketing strategy that they could implement to grow and strengthen their brand. The first part of the paper examines the current state of existence for the Center, and the second examines strategies they could implement to grow their brand. The final section of the paper lays out an action plan that clearly proposes actions and guidelines for an optimized marketing campaign. en_US
dc.description.sponsorship Honors College
dc.title The Ball State Center for professional selling: a marketing strategy en_US
dc.type Undergraduate senior honors thesis Thesis (B.?) en_US

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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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