How influential are influencers?

Cardinal Scholar

Show simple item record

dc.contributor.advisor McDonald, Becky A.
dc.contributor.author Steele, Julia (Student at Ball State University)
dc.date.accessioned 2020-11-17T19:07:09Z
dc.date.available 2020-11-17T19:07:09Z
dc.date.issued 2020-05
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/202592
dc.description.abstract A specific marketing strategy known as influencer marketing is a relatively new concept in the realm of social media and has seen a surge in popularity. The purpose of this study is to investigate this new form of marketing in order to discover what the value of influencer marketing is as told from the perspective of influencers and those who work with/hire them. A better sense of the value that influencers provide can be found by learning more about what tactics influencers use, what they can offer brands, and the results of their efforts. By looking into what factors influence the success of influencer marketing and whether or not influencers increase brand awareness and sales, companies can get a better idea as to whether or not they should invest in this new marketing strategy. en_US
dc.description.sponsorship Honors College
dc.title How influential are influencers? en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?) en_US


Files in this item

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account