Abstract:
This academic paper includes research that supports the creative project titled Press Play on Happiness. Through empathy research and a survey, this project will engage users in the process of embarking on a therapeutic journey using design thinking methods. The pieces that have been created and can be used now include a functioning website and a social media campaign. The campaign encourages users to interact with the social media posts by sharing a link to a personalized Spotify playlist, or a similar music application playlist, and their experience(s) with music. This paper explores possible transmedia storytelling elements that can later be created and developed long after the initial project is reviewed by its committee. If planned properly, these later elements can benefit from using all seven of Henry Jenkins’ transmedia storytelling principles.
