Abstract:
This study demonstrated three different tourism-based rural development modes in three
historic rural towns of China and Thailand through analyzing the way local government
promoted tourism and the way local people participated in tourism activities. It focuses
more on how tourism transformed local life and affect local culture. Two Chinese
practices reveals the fact that rapid tourism development accelerated the proceeding of
urbanization in rural areas of China but leave them with a dilemma whether to maintain its
rurality for tourism or keep developing tourism resulting in losing its rurality. The
Thailand practice shows the possibility of balancing the local needs and tourism
development in rural area.