Abstract:
This paper includes information about the research and techniques used to create a prototype of a
mobile, location-based learning experience for the creative project, Shining Light Into Shadows.
Transmedia storytelling, user experience design, and design thinking strategies in the form of
empathy interviews, two surveys, and saturate-and-group ideation were used. The resulting
design connects an Instagram account, artifacts in the form of geocaches, and local historical
information into a locative media experience using a geocache series format. This experience is
designed to place the less recognized narratives of historically underrepresented people into the
spotlight by weaving them into the durable, familiar narratives connected to place. A survey of
geocachers collects information about the most important aspects of the geocaching experience
for users as well as the more nuanced information about why, when, and how geocachers
participate in the activity. A user experience survey of a themed geocache series is used to
evaluate the experience for subsequent iterations. The project creates a geoseries to be used as a
framework for other creative placemaking geocache series.
