Abstract:
This creative project is a study on building a successful social media influencer platform
and personal brand on social media. The subject of my project is an aspiring Instagram
influencer and content creator of social media brand Your Daily Dress Up, wherein she shares
her affordable fashion and styling tips on her platform of over 11,000 followers. My content
marketing strategy and recommendations for the platform center around the following goals for
the analysis: Identifying the most successful content by media type and by content group, as well
as understanding which content is reaching the broader Your Daily Dress Up audiences at the
highest rates and why.