Cup of pro: a blog on young professionalism backed by market research and marketing strategy

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dc.contributor.advisor Scalzo, Emily Jo
dc.contributor.author Chambers, Taylor
dc.date.accessioned 2022-05-18T17:15:51Z
dc.date.available 2022-05-18T17:15:51Z
dc.date.issued 2021-05
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/203033
dc.description.abstract The power of digital media is growing rapidly. Blogs and social media presences continue to prove a worthwhile asset in digital marketing. This project aims to research the blog market with a professionalism focus. I did market research on blogs who created content surrounding careers, monitoring the different web designs and website features. I also examined the social media posts of each blog company to find the best route for gaining traffic to the site, as well as the best use for each platform with the target audience in mind. After gathering this information, I created a blog surrounding young professional life and carried out a subsequent social media strategy. en_US
dc.description.sponsorship Honors College
dc.title Cup of pro: a blog on young professionalism backed by market research and marketing strategy en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?) en_US


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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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