This thesis has explored the function of the Presidential television technical adviser beginning with the Eisenhower and continuing through the Nixon Administrations. The persons who acted in the advisory capacity to each President analyzed in this study are: Robert Montgomery, Pierre Salinger, Robert Fleming, and Roger Ailes.This study traced the historical usage of the television medium by each President and the function that each adviser or group of advisers performed in the television appearances.It was concluded that the function of a Presidential television technical adviser has been to assist the President in his endeavor to fuse viewer experiences into a successful television image by control of a defined. area.