Promotion of student-run events on the Ball State campus : a handbook for beginners

Abstract

This handbook is designed to help the student who is responsible for carrying out a promotion campaign for an event or activity on the Ball State University campus.It is divided into three sections. The first two correspond to the basic steps of a successful campaign. The first section explains how to plan a campaign while the second deals with producing and placing promotional materials. The last section discusses the evaluation process, the need for a comprehensive committee report, and the responsibilities of the promotion committee following the staging of the event.It is important to note that prior to the Introduction a section is included for the information of the event's general chairman. This material describes the criteria for choosing the "right" person to serve as the promotion chairman.