Promotion of student-run events on the Ball State campus : a handbook for beginners

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Show simple item record Andrews, Dana Harper en_US 2011-06-03T19:21:56Z 2011-06-03T19:21:56Z 1978 en_US 1978
dc.identifier LD2489.Z8 1978 .A65 en_US
dc.description.abstract This handbook is designed to help the student who is responsible for carrying out a promotion campaign for an event or activity on the Ball State University campus.It is divided into three sections. The first two correspond to the basic steps of a successful campaign. The first section explains how to plan a campaign while the second deals with producing and placing promotional materials. The last section discusses the evaluation process, the need for a comprehensive committee report, and the responsibilities of the promotion committee following the staging of the event.It is important to note that prior to the Introduction a section is included for the information of the event's general chairman. This material describes the criteria for choosing the "right" person to serve as the promotion chairman.
dc.format.extent [2], 41 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.title Promotion of student-run events on the Ball State campus : a handbook for beginners en_US
dc.type Creative project, 4 hrs. en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Creative Projects [3230]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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