Abstract:
The main problem of this study was to replicate a study by Nancy Koplin Jack and Betty Schiffer, entitled "The Limits of Fashion Control." That study is found in Volume 44 of The American Journal of Sociology, on pages 730-738. In addition, the present study investigated the effect of selected social variables on the fashion response of eighty-nine women representing three Muncie, Indiana, church groups, Ball State University, and the local country club. The seven variables tested were: 1) age, 2) knowledge of fashion, 3) marital status, 4) religious affiliation, 5) income, 6) self concept of one's own fashionableness, and 7) shapeliness.