Adoption of clothing fashions by college women

Cardinal Scholar

Show simple item record

dc.contributor.advisor Brown, Joseph D. en_US Eisenhart, Forrest H., 1939- en_US 2011-06-03T19:30:49Z 2011-06-03T19:30:49Z 1972 en_US 1972
dc.identifier LD2489.Z72 1972 .E37 en_US
dc.description.abstract This thesis was undertaken toward developing a better understanding of the processes by which college women adopt fashion apparel. The main objectives of the study were to identify and profile the innovator and also to determine the adoption process by a multiple regression equation.A random sample of 250 undergraduate women was drawn from tae 3all state university campus. -Data were collected on a questionnaire by personal interview. The questionnaire was divided into the following sections: (1) 6ocio-economic information, (2) Activities, (3) Information sources, (4) Adoption, (5) Purchasing (6) psychographics.The findings indicated that psychological characteristics are the major variables that differentiate the innovator from all other consumers. From a set of 3S study variables, a regression equation containing eight significant variables was able to explain 35 percent of the variation in the percentage of fashion apparel adopted by college women.
dc.format.extent v, 117 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Fashion. en_US
dc.subject.lcsh College students. en_US
dc.subject.lcsh Women. en_US
dc.title Adoption of clothing fashions by college women en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account