American advertising English : a pragmatic and linguistic study

Cardinal Scholar

Show simple item record

dc.contributor.advisor Ross, Janet, 1914- en_US Heidler, Tassilo J. en_US 2011-06-03T19:31:42Z 2011-06-03T19:31:42Z 1976 en_US 1976
dc.identifier LD2489.Z72 1976 .H45 en_US
dc.description.abstract The analysis of advertising English reveals the function of language in the communicative process and shows how language can be used as a means of manipulation. Only an explicit formulation of how the advertiser uses language, and a reflection about its effect, can protect the individual from being manipulated through language and make him less susceptible to the appeals that advertising has.It is the purpose of this paper to analyse a selected group of advertisements from magazines published currently in the United States in order to determine how language and other persuasive devices operate in those dimensions of advertisements which are set up by the model of communication. While in the first three chapters advertising in general is stressed with respect to linguistic and non-linguistic means, the fourth chapter on the aesthetic function describes explicitly the morphological and syntactical levels of the linguistic means involved. A purely morphological and syntactical analysis is not possible, as there is no clear-cut distinction between these levels and the semantic dimension.
dc.format.extent iii, 98 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Advertising -- Psychological aspects. en_US
dc.subject.lcsh Linguistic analysis (Linguistics) en_US
dc.title American advertising English : a pragmatic and linguistic study en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account