A rhetorical analysis of Senator Birch Bayh's campaign strategies in the 1974 Indiana general election

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dc.contributor.advisor Dorris, Celia A. en_US
dc.contributor.author Bennett, Beth S. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:31:47Z
dc.date.available 2011-06-03T19:31:47Z
dc.date.created 1976 en_US
dc.date.issued 1976
dc.identifier LD2489.Z72 1976 .B46 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/181372
dc.description.abstract The purpose of this thesis was to describe, analyze, and evaluate the rhetorical strategies utilized by Senator Birch Bayh in his campaign for the 1974 Indiana Senatorial General Election. The analysis focused on four rhetorical transactions within the campaign:1) The Lawrence Lions Club Address, 4arion County, July 8, 1974.2) "Debate ‘74," statewide broadcast out of Indianapolis, September 1, 1974.3) The American Postal Workers' Union Address, Muncie, Indiana, October 20, 1974.4) A Democratic Rally Address, Gary, Indiana, October 31, 1974.After analyzing the audience, the man, and the rhetorical problems he faced, the study showed that Bayh faced a three-pronged motive situation of reaffirmation, subversion, and purification. By analyzing and evaluating the rhetorical strategies apparent within his rhetoric, the study attempted to determine the probable effect of Bayh's rhetorical choices. From conclusions drawn in the study, it would seem that Bayh's campaign rhetoric did have a significant influence on the outcome of the election.
dc.format.extent iv, 216 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Politics, Practical. en_US
dc.subject.lcsh Political campaigns -- Indiana -- Case studies. en_US
dc.subject.other Bayh, Birch, 1928-2019. en_US
dc.title A rhetorical analysis of Senator Birch Bayh's campaign strategies in the 1974 Indiana general election en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/414627 en_US

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  • Master's Theses [5577]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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