Exploratory research toward determining the present pay-cable programming effect on the entertainment habits, and the opinions on future content of expanded programming, of pay-cable subscribers in Muncie, Indiana

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Elder, Russell A. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:32:36Z
dc.date.available 2011-06-03T19:32:36Z
dc.date.created 1979 en_US
dc.date.issued 1979
dc.identifier LD2489.Z72 1979 .E43 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/182074
dc.description.abstract This thesis has explored the opinions of pay-cable television subscribers in Muncie, Indiana relative to the claims of pro- and anti-deregulation forces. These claims include charges that an unregulated cable industry will drive theater owners bankrupt, deprive over-the-air television of revenue base, price low-income groups out of the television entertainment market, and proclaimed pay-cable as an open, willing market for performing arts and other cultural programming. This study disproved all the claims except:(1) that pay-cable is depriving theater owners of significant numbers of patrons, and (2) that there was a significant decrease in the watching of regular network programming as a result of HBO subscription.A secondary purpose of this research was to establish criteria and concepts for an in-depth study of the cable television industry and its relationship and effects on commercial over-the-air television.
dc.format.extent iv, 51 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Cable television -- Indiana -- Muncie. en_US
dc.title Exploratory research toward determining the present pay-cable programming effect on the entertainment habits, and the opinions on future content of expanded programming, of pay-cable subscribers in Muncie, Indiana en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/263226 en_US


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  • Master's Theses [5330]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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