Measuring the effectiveness of a corporate identity program

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dc.contributor.advisor Popovich, Mark N. en_US Root, Margaret G. en_US
dc.coverage.spatial n-us-in en_US 2011-06-03T19:33:35Z 2011-06-03T19:33:35Z 1983 en_US 1983
dc.identifier LD2489.Z72 1983 .R66 en_US
dc.description.abstract This thesis has presented a case study of the development and introduction of a corporate identity program for a major Midwestern financial institution. It describes the process by which the program was undertaken, describes the pretesting of the program, and then describes the quantitative research used to measure the effectiveness of the corporate identity program and the results of the research.The thesis also reviews the available literature on measuring the effectiveness of corporate identity programs for business institutions and suggests opportunities for further research in this area.
dc.format.extent iv, 95 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Corporate image. en_US
dc.subject.lcsh Banks and banking -- Public relations. en_US
dc.subject.other Indiana National Bank. en_US
dc.title Measuring the effectiveness of a corporate identity program en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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