The conceptual and operational similarity between the "Marketing Concept" and the "Materials Management Concept" as integrative disciplinary thought patterns

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The conceptual and operational similarity between the "Marketing Concept" and the "Materials Management Concept" as integrative disciplinary thought patterns

LaVelle, Timothy M.
Date: 1976
Other Identifiers: LD2489.Z9 1976 .L38
CardCat URL: http://liblink.bsu.edu/catkey/507946
Type: Research paper (M.A.), 4 hrs.
Degree: Thesis (M.A.)

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  • Research Papers [5069]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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