An overview and survey analysis of political consultants and campaign services

Cardinal Scholar

Cardinal Scholar is under a temporary content freeze while we migrate to a new repository platform. This freeze will continue through 06/20/2023.

Show simple item record

dc.contributor.advisor Corbett, Anthony M. en_US Murphy, Timothy L. en_US
dc.coverage.spatial n-us--- en_US 2011-06-03T19:34:00Z 2011-06-03T19:34:00Z 1985 en_US 1985
dc.identifier LD2489.Z72 1985 .M87 en_US
dc.description.abstract This study analyzes the divisions, attitudes, and background characteristics of political consultants. The political consulting field has grown greatly within the last decade, and a growing amount of attention is being paid to these once obscure political professionals. To help answer some of the questions raised about the political consulting field, I have written this thesis. The first part is an overview of the history of political consulting. The history tracks the growing use of political consultants in political campaigns, as well as the birth of new campaign technologies and their effect.The second part of the thesis is an examination of some of the major areas of political consulting. These areas include Campaign Planning/Management, Computer Listing, Direct Mail, Fundraising, Media Planning/Production/Placement, Phone Banks, Political Action Committee Solicitation, Public Opinion Polling/Surveys, Public Relations, Research, Speechwriting, Vote Demographic Analysis, and Voter Contact/Turnout.The third part of the thesis is a description of, and the results of a survey conducted of political consultants. The questionnaire probed into areas such as ideology, party preference, attitudes toward the electorate, candidates, and campaign services. Also explored were motivating factors in taking on a campaign, advantages and disadvantages of being a political consultant, and their involvement in regional/international political consulting.The results of the survey are described in terms of frequency distribution and cross tabulation by campaign service areas in an analysis of the findings at the end of the thesis.
dc.format.extent iv, 117 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Political consultants -- United States. en_US
dc.subject.lcsh Campaign management -- United States. en_US
dc.title An overview and survey analysis of political consultants and campaign services en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

  • Master's Theses [5589]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account