Affective priming at a subthreshold level

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dc.contributor.advisor Hines, David A. en_US
dc.contributor.author Dwyer, Margaret M. en_US
dc.date.accessioned 2011-06-03T19:34:05Z
dc.date.available 2011-06-03T19:34:05Z
dc.date.created 1985 en_US
dc.date.issued 1985
dc.identifier LD2489.Z72 1985 .D89 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/183160
dc.description.abstract The communication of facial affect is a poorly understood process. In a subthreshold priming task, subjects were asked to rate photographs of faces displayed in a tachistoscope. Faces exhibiting strong positive and negative expressions were shown at 10% below the subject's recognition level and masked. Following this, a photograph of the same individual exhibiting no expression, or neutrality, was exposed at a rate that was well above the subject's recognition level. The subject was asked to rate the second photograph, or target, as being either positive or negative. It was hypothesized that the evaluations of target photographs would be biased by the prior subthreshold presentation of a strong positive or negative prime. The results did not support the hypothesis. Subjects rated the neutral faces as being negative regardless of the prime. It is possible that the experimental procedure produced a negative bias that counteracted the potential biasing effect of the primes.
dc.format.extent ii, 24 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Face perception. en_US
dc.subject.lcsh Facial expression. en_US
dc.title Affective priming at a subthreshold level en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/424879 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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